Do You Need an Author Platform?

author_platforms“Do You Need an Author Platform” by Mia Botha | 16th July, 2014 | Writers Write.

Is it important to have a platform?

An author needs an author platform. It generates sales, it creates awareness, and it builds relationships for future sales. It also gives you credibility and establishes you as a serious writer.It is not only for authors who wish to self-publish. Authors who publish traditionally are also required to have an online presence. Social media interaction and blogging are large parts of the publicity strategy for the publisher. eBooks and eReaders have played a huge role in this.

For any aspiring author it is something you need to establish as soon as possible. Your online presence is where you will direct publishers in your query letters and how you will reach readers if you wish to self-publish. Basically you want to build your following before you publish.

How do you start?

Your blog is your base; which other sites you choose to use is up to you. Spend some time on each one before you decide. You use your social media pages to direct your readers to your blog or website. You can set up a blog using any of the sites. It is free and easy. So easy even I could do it. I got stuck at stages, but Google, or a friend, could always help me out. For your author platform you should think carefully about the topic of your blog or website. You can use it as a showcase, as an informative site for other writers, as a place to express your creativity, or as a window into a writer’s life.


Read more via Do You Need an Author Platform?

The Importance of Proofreading

proofreadingWhen advertising submissions markets, writing a blog, sending manuscripts to beta readers and/ or an edit, zipping off a tweet, updating Facebook, writing reviews or spruiking yourself and/ or a book it is crucial to use correct grammar, punctuation and spelling.

What you write, and how you write it, is your branding.

Today, while researching submission markets and writerly articles, I came across several simple errors that could have been picked up by proofreading. It seems, to me, it is becoming common practice to tap something out, publish it and promptly forget it.
Readers want to read an article, book, etc. without tutting over silly mistakes, putting the book down, or leaving the website.

The aim is to entice readers to read your work and encourage writers to submit to your market.

Mistakes in writing discourages writers  from submitting to markets in case the errors, found in the advertisement, are a foreshadowing of inept editors and/ or publishers.

Nothing turns writers and readers away quicker than editing mistakes.

 Image Source: Jablonski Marketing

Building An Author Platform

“Building an Author Platform” by Chantelle Atkins.
11 January, 2016. Authors Publish.

“Building an author platform is something all authors should be concerned with. It is important for both independently and traditionally published authors. In my opinion, it should not even matter if you have not finished your book yet. You can, and should, start building that platform now. But what exactly is an author platform, why should you have one and what are the first steps to take in creating one?

An author platform is essentially your ‘brand’ or what makes you visible as you. This is increasingly created online, but it should include the real world as well. The platform is in fact made up of several things, visibility on social media being high up on the list. This is not all it involves though. There is also all of your experience and expertise, books you have written, potential books or works, on-going projects, contacts, connections, and your personality. Perhaps even more importantly, it involves your ability to market all of these things successfully.”

Read more via Building An Author Platform

5 Common Facebook Mistakes and How to Fix Them

“5 Common Facebook Mistakes and How to Fix Them” by Mike Gingerich. 5 January, 2016. Maximize Social Business.

“Facebook is a powerful tool to market your business and brand.

It has tremendous reach, an active user base and loads of tools for businesses to use.

Likely you’re using Facebook for your business already if you’re a reader here.  The question is whether you’re using it well!  Many businesses continue to make mistakes when using Facebook for marketing. These mistakes are costly and hamper an overall marketing strategy.

Here are 5 mistakes that you need to avoid when using Facebook for marketing.

1. Mistakes with an Ad Budget
2. Not Engaging Your Audience
3. Weak Content
4. Violating Facebook Rules
5. Neglecting Your Facebook Page”

Read more via 5 Common Facebook Mistakes and How to Fix Them


Article by Akil Wingate. 17 July 2015. Freelance Writing

“TODAY’S WRITING MARKETPLACE is a minefield of yesterday’s query space debris and tomorrow’s tech savvy go-getter. Staying one to two steps ahead of the game involves incorporating the latest social media tech, trends and memes into a writer’s playbook to gain a wider audience, build a bigger brand and ultimately win more publications.

It means going above and beyond posting to Facebook or Twitter to using upstart platforms like, and to build a movement of followers and catch the eye of any editor hungry for a growing readership. Dump that SASE zero and get with a Pinterest hero!

Here’s a rundown of the latest social platforms every good writer can add to their arsenal to get the gig. And here’s how best to use them.”


3 Common Author Platform Mistakes — Plus How to Fix Them

Article by Maria Ribas. 10 July, 2015. Writers Digest.

“When you hear the word “platform,” do you feel dread or excitement? Do you see social media and blogs as forced self-promotion or as an opportunity for conversation with readers? It’s an important question these days.

More and more, the theory of an author platform—the idea that an author should communicate directly with readers both before a book and between books—is seeping into all genres of publishing. Ten years ago, an author platform wasn’t even a thing. Five years ago, it was important for practical nonfiction authors. Five years from now? Well, my guess is that it will begin to matter more and more for fiction, too. Bestselling authors like John Green, Jennifer Weiner, and Maureen Johnson are showing what can be done when the wall between author and reader is torn down.”

Read more via Literary Agent Maria Ribas Explains How to Use Platform to Sell Your Books.