Do You Need an Author Platform?

“Do You Need an Author Platform” by Mia Botha | 16th July, 2014 | Writers Write.

“Is it important to have a platform?

An author needs an author platform. It generates sales, it creates awareness, and it builds relationships for future sales. It also gives you credibility and establishes you as a serious writer.It is not only for authors who wish to self-publish. Authors who publish traditionally are also required to have an online presence. Social media interaction and blogging are large parts of the publicity strategy for the publisher. eBooks and eReaders have played a huge role in this.

For any aspiring author it is something you need to establish as soon as possible. Your online presence is where you will direct publishers in your query letters and how you will reach readers if you wish to self-publish. Basically you want to build your following before you publish.

How do you start?

Your blog is your base; which other sites you choose to use is up to you. Spend some time on each one before you decide. You use your social media pages to direct your readers to your blog or website. You can set up a blog using any of the sites. It is free and easy. So easy even I could do it. I got stuck at stages, but Google, or a friend, could always help me out. For your author platform you should think carefully about the topic of your blog or website. You can use it as a showcase, as an informative site for other writers, as a place to express your creativity, or as a window into a writer’s life.

 

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