When advertising submissions markets, writing a blog, sending manuscripts to beta readers and/ or an edit, zipping off a tweet, updating Facebook, writing reviews or spruiking yourself and/ or a book it is crucial to use correct grammar, punctuation and spelling.
What you write, and how you write it, is your branding.
Today, while researching submission markets and writerly articles, I came across several simple errors that could have been picked up by proofreading. It seems, to me, it is becoming common practice to tap something out, publish it and promptly forget it.
Readers want to read an article, book, etc. without tutting over silly mistakes, putting the book down, or leaving the website.
The aim is to entice readers to read your work and encourage writers to submit to your market.
Mistakes in writing discourages writers from submitting to markets in case the errors, found in the advertisement, are a foreshadowing of inept editors and/ or publishers.
Nothing turns writers and readers away quicker than editing mistakes.
Image Source: Jablonski Marketing
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