“Ever find yourself in the middle of writing your story and your main character starts using a real life product or gets involved with a real company? Something that people use or see or hear about everyday?
Something as simple as, can I have someone drinking a Coke in my story? Or, will Hasbro get upset if My Little Ponies populate my character’s bedroom?
You need to consider what you can and cannot write about before you rest a large part of your story on somebody else’s name brand or trademark.”