Although the age-old adage is “Don’t judge a book by its cover”, unfortunately this isn’t true. Your most important selling point is found on the back cover: the blurb.
In UK publishing terms, the blurb is the short description on the back of your book that gives readers an insight into what they can expect from your book. It’s often the crucial point at which, a potential reader will decide between buying your book or leaving it on the shelf. So it is very important to get it right. However this is easier said than done, so this guide aims to help you to write the most effective blurb possible.
The main purpose of a book cover blurb is as an invitation to read further into your book; fail to do this and all those months of hard work writing are futile. Consequently, a blurb must portray your book in its best light – but how?
Read more via How to Write an Inviting Cover Blurb for Your Book